BzzAgents always tell others they are part of a word-of-mouth program.
When Bzzing others, you must let them know that you're involved with BzzAgent and tell them what you received as part of the campaign. (See our Disclosure Guidelines for details on how to do this.) If you genuinely like something (or even if you don't), it's your open, honest opinion that counts.
Be yourself and share your opinions — all Bzz is good Bzz.
Your first priority is always to deliver authentic Bzz, or information and opinions, to other people. You know how you stop listening when you think someone is trying to sell you something? Well, other people do too. So stay natural! Be extra careful to not spam strangers when you're online.
Bzz is only effective when it's completely honest.
Bzz only works because it is honest — and that means discussing any bad with the good. People are smart, and they'll pick up on fake or dishonest Bzz. Why would you want to be misleading and risk damaging your relationships? Your honest opinion is what matters and that's what you should share with others.
Everything you do communicates something to the people around you.
An Agent knows that sometimes you don't have to say a word to make an impact. Keep in mind that you're constantly sending messages to the people around you whether you’re putting words on paper or not.
Knowledge is power — and so is Bzz!
As an Agent, your opinions have a lot of power. Respect that power by only sharing honest and informed opinions. Take the time to experience the product and learn more about it before you spread your opinion..
Share your honest opinions, not hype or a sales pitch.
When you Bzz, you don't need to "close the sale" or over-dramatize what you're saying. Bzzing is about sharing honest opinions with others, not pressuring people or making false or misleading statements. Just say how the product worked for you, don't make broad claims about what it may do for others. It's your personal experience that matters.
Pay attention to how people are responding to the Bzz.
Word of mouth is a two-way street. Sure, you have information about exciting products and services, but the people you're talking with also have opinions and experiences that they may want to share with you as well. Listening will help you to become a better, more informed Agent.
Stay in contact with the Central Hive.
Stay alert for campaign invitations and sign up quickly for the ones that interest you. Submit detailed Reviews for each campaign that you are participating in. And let us know about your experiences — good and bad — so we can keep BzzAgent fresh and exciting. After all, you're our eyes and ears.
Bzz only works when you're having a good time!
Being an Agent is exciting because you have access to great products and services, and fun because you get to spread the Bzz in your own unique way — whenever you want, with whomever you want. No gimmicks, no pressure.
Campaign invitations are sent to members only - via email. Using or sharing any links found online or from freebie sites, is NOT allowed. Those found using shared links will not be eligible for campaigns.
Fake profiles won’t up your chances of getting into campaigns, but they will get your license to Bzz revoked.
Yep, this counts too. Your account is yours alone. If your partner, roommate, daughter, etc. wants to be a BzzAgent, they have to run their account themselves.
You won’t hurt our feelings if you don’t like what’s inside. In fact, we’ll want to hear all about it! What will upset us is spotting your BzzKit items for sale on eBay.
A Twitter account you use once every three months that’s only followed by your six closest friends? Love it. You’re golden. Keep up the good Bzz. A Twitter account that’s only used to apply to BzzAgent? Not okay.
We’re all here to have fun, try free stuff and share product experiences with friends. Be honest, be patient and, well…just be you — and you’ll make BzzAgent a more awesome place for everyone!